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Heritage commodification
Heritage commodification is the process by which cultural themes and expressions come to be evaluated primarily in terms of their exchange value, specifically within the context of cultural tourism.〔Cohen E. 1988. Authenticity and commoditization in tourism. Ann. Tour. Res. 15:371– 86〕 These cultural expressions and aspects of heritage become “cultural goods”; transformed into commodities to be bought, sold and profited from in the heritage tourism industry. In the context of modern globalization, complex and often contradictory layers of meaning are produced in local societies, and the marketing of one’s cultural expressions can degrade a particular culture while simultaneously assisting in its integration into the global economy. The repatriation of profits, or “leakage”, that occurs with the influx of tourist capital into a heritage tourist site (including handicraft vendors, food vendors, basket makers, and several other items that are produced locally and rely upon tourist capital) is a crucial part of any sustainable development that can be considered beneficial to local communities.〔Chambers, Erve 2005 Can the Anthropology of Tourism make us better travelers? NAPA Bulletin 23:27-44.
〕 Modern heritage tourism reproduces an economic dynamic that is dependent upon capital from tourists and corporations in creating sustained viability. Tourism is often directly tied to economic development, so many populations see globalization as providing increased access to vital medical services and important commodities.〔Juarez, Ana M.
2002
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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